Project Brief:

We are a company that has made an easier way of accessing and managing your contacts. Our main product is an app that you can use at home or on the go. Our target audience is young parents. We want to convey a sense of eagerness, while at the same time being professional.

You must create a logo using the information given in this brief. They would prefer a logo that uses the color purple. Take into account the company's values and preferences, and make sure it will work for the planned use-cases.

My thought process going into any logo design is to start simple and have fun playing around with certain elements within my confinements. Immediately going into this, I started thinking about common icons used to associate with contacts on modern phones and tablets. This is something I would have fun implementing into a few designs here on Adobe Illustrator. Sometimes my creativity can get a bit out of hand, so consistently referring to the project brief keeps it all tamed. The company Sandy Whetstone wants this logo to convey eagerness and professionalism so simplicity is crucial. Eventually I narrow it down to these three designs.

Here we have the finished product. Positioning the icon to the typography proved to be challenging but eventually I found its balance. The font Henriette is applied here and I went with softer shade of purple via the project brief. Overall, I am very happy with how this turned out.